29 December 2010

Traffic Equals Attention: Your Goals for 2011

The New Year approaches!  If I could go back to when I started this blog, I would strongly consider naming it the Friday Attention Report.
Then I’d reject the idea because…
  1. Most people call getting attention on the web “traffic.”
  2. It’s just not as cool sounding :)
But still, everything we do online is about getting attention.  Even when we use social sites for personal things.  It’s all about “look at me!” or “look at my kid!” or “look at what I can do!”
We’re usually a lot better at the personal attention-getting than we are with getting attention for our businesses or blogs.
My feeling it that most people have this wall standing between their business and social media.  That they feel there is no way to connect being “social” with getting attention for their blogs when business or selling is somewhere in the mix.
If you are out and about and you check-in at Foursquare to let your friends and family know where you are, you get responses from your network about the place, how lucky you are, or things to do there.
So, how do you tie the social tools you use for business into being actually social?
  1. Be helpful
  2. Look for ties between what you do personally and your business
  3. Make things fun
  4. Take pictures that tie into what you do when you’re out and about and share them
  5. Be personal – don’t hide behind corporate speak or in-your-face marketing pitches
  6. Watch what other marketers and bloggers are doing with their Facebook and Twitter accounts – they are more and more becoming social and sharing stuff with their fans and followers as if they are more a part of their lives – not just potential customers.
I purposely left out tons of things to think about above because I want to hear your goals for 2011.  Specifically how you plan to get more attention through social media and other means next year.
  • Do you have a plan?
  • Do you have deadlines attached to action items?
  • What are you going to do more of in 2011?
  • What are you going to do less of?
Sound off below and have a very Happy New Year!

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